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© Coside 2024

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March 27, 2025

Brand Evolution vs. Rebrand: Which is the right choice for your brand?

Evolution is key to your business staying competitive. So what does that mean for your brand? As markets constantly change, there’s one thing that will always stay crucial to your success: your brand’s identity and recognition. Brands aren’t static—they’re dynamic, living entities. Just like all things living, brands too need to adapt and grow to what’s going on around them. Simply put, an ever-evolving brand is a relevant brand.

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January 29, 2025

A brand strategy and a design strategy are not the same

Brand strategy and design strategy are together, both crucial to a successful brand—they serve two different purposes. Brand strategy is step one. It’s a comprehensive actionable plan that helps you reach long-term business goals (and the right audience) before jumping into figuring out your brand's look and feel. Design strategy is what translates the brand strategy and the business’ unique essence, into visual and experiential elements. Done well and true to the brand strategy, these will resonate with the target audience.

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August 22, 2024

The differences between business, brand and marketing strategies.

A brand strategy and business strategy are similar concepts. To understand each one, it’s good to think about them separately. A business without a plan is like a fine patisserie with zero recipe or technique—great in principle, yet left by chance to succeed. As for a brand without a strategy? It is like a story without a plot. Or without characters. It is simply not worth reading.

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July 16, 2024

How to connect with the modern consumer

While it may not always seem like it, companies simply don’t sell products. They sell experiences and ideologies. Emotions too. The ability to influence the perception of what’s being sold in the whole purchasing journey is what makes effective branding so powerful.

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June 17, 2024

How can branding create a return on your business?

Branding has always been a vital part of business—and no, we’re not talking about just “a logo.” Branding cannot be understated. It forms the bridge between a business and its customers, built on trust, loyalty and even emotional connection. Understanding and harnessing this power, is how businesses distinguish themselves in tightly competitive markets and importantly, build future-proof relationships.

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May 23, 2024

The importance of brand storytelling in 2024

It’s a crowded marketplace out there. Millions of content is being created. Millions more dollars are being spent to bring it to life. What’s all this for? Attention. Even just a second of an audience’s attention is priceless, given the bombardment of similar messages and words customers have coming at them every minute of the day.

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March 18, 2024

Why is a brand identity now more crucial than ever before?

Consumers are surrounded by new brands. Or are they new? In the age of social media, there’s a new brand (or rather, a brand new to a consumer) around every corner. Just as quickly as they crop up, they can be forgotten. Your brand identity, now more than ever, is crucial for keeping your brand relevant on the national and global stage.

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February 28, 2024

Why is a brand strategy important for business?

Brand strategies are crucial to set you apart from your competitors, to build loyalty, and ensure your business leaves the right kind of impact. Not to mention, it helps people understand what they can expect when interacting with your brand, setting expectations with every interaction.

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February 27, 2024

How do brands stand out in a crowd?

It’s the million-dollar-question. With the right strategy, outlook and tweaks along the way, perfectly positioning your brand to cut through the clutter is possible. If you’re feeling overwhelmed, perhaps even lost, by the sheer quantity of competition in your marketplace or if you feel like your brand has lost its shine and relevancy — you’re not alone.

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© Coside 2025
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