AFC Ghana Foundation

Action for Compassion Ghana (AFC Ghana) is a not-for-profit charity empowering women and children with sewing and art skills. They create and sell beautifully vibrant and skillfully crafted bags and artwork that generate stability, autonomy and an income for themselves and their families.

Brand Identity, Website Design, Copywriting, Art Direction, Content Creation

Action for Compassion Ghana (AFC Ghana) is a not-for-profit charity empowering women and children with sewing and art skills. They create and sell beautifully vibrant and skillfully crafted bags and artwork that generate stability, autonomy and an income for themselves and their families.

Coside had the privilege of being able to contribute our skills to AFC Ghana’s mission. Inspired by the vibrant patterned materials and embracing their proud Ghanaian roots, we used their national colours with a variation in hue - channeling their friendly, bold, positive impact. We developed their visual identity creating playful contemporary geometric shapes - drawing inspiration from the organic patterns found in the unique printed fabrics used by the students. We elevated their website and developed their content creation, art direction and copywriting to improve online engagement with their global audience.

If you would like to know more or support the marginalised women and children in Ghana’s Cape Coast and Elima follow them on instagram at actionforcompassionghana or visit actionforcompassionghana.org to take a look at the awesome work being done and the beautiful pieces being created by these talented women and children.

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Collaborators:

Photographer Emma Coombe