Brand Evolution, Brand Architecture, Brand Guidelines, Creative Direction & Ideation, Pitch Deck Presentations, Template Design, Graphic Design
Based on the X-Shot evolved product packaging, Coside was commissioned to evolved the X-Shot brand identity and created a system for the master brand and its sub-brands.
This included development of colours, typography, iconography and ideation of their new campaign creative and photography direction.
The new campaign creative and photography direction was based around gaming and sport. Action, fast-paced content that needed to tap into the emotional part of the consumer, their fun and confident side to drive inspiration and empowerment through story telling. Bold colours and shot with a higher point or level. Using the consumer as the ‘hero’ with a surprising point of view and energy. Each campaign needed to tell an evocative story taking the audience on an X-Shot blaster journey.
See the X-Shot evolved space here: zurutoys.com/brands/x-shot
Coside then created a master brand guidelines document and template to explain how to communicate the brand internally and externally with conceptual design directions included to help inform the brand implementation stage in-house. The brand guidelines is interactive and designed to help inform the future suite of sub-brands.
Coside created pitch deck presentations across their suite of sub-brands; Coco Surprise, X-Shot, MAX, Snackles and Metal Machines to name a few.
