Zuru Toys

ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation. Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world.

Brand Evolution, Brand Architecture, Brand Guidelines, Creative Direction & Ideation, Pitch Deck Presentations, Template Design, Graphic Design

ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation. Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world.

Based on the X-Shot evolved product packaging, Coside evolved the X-Shot brand identity and created a system for the master brand and its sub-brands.

This included development of colours, typography, iconography and ideation of their new campaign creative and photography direction – see the X-Shot evolved space here: zurutoys.com/brands/x-shot

Coside then created a master brand guidelines document and template to explain how to communicate the brand internally and externally. The brand guidelines is interactive and designed to help inform the future sub-brands.

Coside creates pitch deck presentations across their suite of sub-brands; Coco Surprise, X-Shot, MAX, Snackles and Metal Machines to name a few.

,

Collaborators: