Brand Strategy, Naming, Brand Identity, Bespoke Typeface, Copywriting, Website Design & Development, Illustration, Art Direction, Template design
Coside were tasked with producing a welcoming, adventurous brand identity that celebrates Elenti’s heart-warming, vibrant and full of joy food experiences. The scope of work spanned across the naming process, brand strategy, bespoke typography, launch campaign and illustration.
The inventive brand name ‘Elenti’ draws from the Italian phrase for 'loosening up' or 'unwinding'. We designed bespoke letter forms reminiscent of the silhouette attributed to the familiar curved corners and sharper ends of eating utensils, while the illusion of the extended length is reflective of the joy of sharing food on long tables. Through the printed and digital graphics, the colour palette plays a key role in imbedding the bold joyful mood that feeds into Elenti's enduring effect on their customers.
We are currently designing Elenti a custom built website. Watch this space.
"I can't thank you enough for doing an amazing job at bringing my brand ELENTI to life. You have no idea how much I value your knowledge, care, patience and creativity. From brand strategy, naming and design, the entire process was incredibly smooth, professional and most importantly collaborative. You really exceeded my expectations and I learnt so much from you both. You were an absolute dream to work with."
