Brand Strategy, Naming, Brand Identity, Bespoke Typeface, Illustration, Custom Website Design & Development, Copywriting, Signage, Creative direction, Template design
Coside were tasked with producing a welcoming, adventurous brand identity that celebrates Elenti’s heart-warming, vibrant and full of joy food experiences. The scope of work spanned across the naming process, brand strategy, bespoke typography, illustration, custom website design and development, social media and much more.
The inventive brand name ‘Elenti’ draws from the Italian phrase for 'loosening up' or 'unwinding'. We designed bespoke letter forms reminiscent of the silhouette attributed to the familiar curved corners and sharper ends of eating utensils, while the illusion of the extended length is reflective of the joy of sharing food on long tables. Through the printed and digital graphics, the colour palette plays a key role in imbedding the bold joyful mood that feeds into Elenti's enduring effect on their customers.
As part of the brand’s visual system, we developed a suite of custom illustrations and a handwritten font with playful, illustrative quirks to elevate Elenti’s distinctive style. This is complemented by bold, colourful photography that emphasises vibrant, striking palettes, enhancing the brand’s joyful and expressive identity.
In contrast to minimalism, Elenti’s website design takes a ‘more is more’ approach. It embraces vibrancy and abundance — just like their bespoke food moments. Bright and bold colours mixed with playful fonts and quirky illustrations are just some of the features used in Elenti’s unique website design to create a feast for the eyes.
To turn these elements into a successful website we deliberately and strategically embraced this maximalism approach to create a memorable, full of joy moment that challenges minimalism. With its bold liveliness, it not only stirs imaginations but it also showcases Elenti’s vibrant and unique personality and approach to inventive, nourishing and inspiring bespoke food moments created with an abundance of love.
"I can't thank you enough for doing an amazing job at bringing my brand ELENTI to life. You have no idea how much I value your knowledge, care, patience and creativity. From brand strategy, naming and design, the entire process was incredibly smooth, professional and most importantly collaborative. You really exceeded my expectations and I learnt so much from you both. You were an absolute dream to work with."
