Brand Identity, illustration, Custom Website Design, Copywriting, Social Media Management, Press Release
Coside partnered closely with Lily to elevate her market presence by creating a brand identity that reflects her positioning and distinctive aesthetic.
We crafted a master logo by flipping and mirroring the initials “L” and “D,” capturing Lily Duffy’s singular perspective through a hand-drawn graphic device in a personal signature style.
Across both print and digital touchpoints, Coside refined the brand with a restrained, chic approach to layout, typography and colour, crafted to complement Lily’s textures and tones.
Letterpress business cards were produced on an exceptionally thick stock, leaving a beautiful tactile impression that’s as memorable to touch as it is to see.
To give the Lily Duffy brand a unique personality, we created a custom set of sketch-style illustrations that reflect her creative process and her approach to ideation, collaboration with master artisans and her commitment to crafting pieces that elevate a space through refined materials, thoughtful design and timelessness. These visuals add character to the brand’s toolkit, helping establish a distinct visual language across branded assets.
As the business has evolved over the years so has its business needs. The previous Squarespace website was limited and no longer enough. We designed a custom website and copywriting for Lily’s new website that can now grow alongside her business while authentically reflecting who she is today – her style, her vision and the distinctive experience she offers every client. The new site embraces a design-led philosophy, balancing simplicity with considered detail and intuitive navigation.
Our web development partners at Dot The I brought our design to life online in Webflow, beautifully translating every element into a dynamic experience online.
Explore the website and all its parallax scrolling beauty, here: lilyroseduffy.com
To further enhance the brand experience Coside creates monthly social media content plans and copywriting with the day-to-day management of Lily's Instagram.
To further enhance the brand experience Coside creates monthly social media content plans and copywriting with the day-to-day management of Lily's Instagram.
"Sam at Coside and I have been working together on my branding, website and social media since shortly after Coside's own launch. To me, it's not just about the creative services offered and having someone who can flawlessly bring my vision to life, but it's also about the confidence and the effortless synergy with someone who genuinely cares and consistently considers the broader perspective of my brand and image."
